Engage Customers on Their Favorite Platform – WhatsApp Business API 🚀📲
Boost sales and customer retention with our WhatsApp Business API integration. Connect seamlessly with your audience, delivering personalized support, real-time notifications, and important updates—all through the app they use the most.
Take your customer engagement to the next level with efficient, secure, and interactive messaging on WhatsApp. 📩💬
Use WhatsApp to onboard and educate customers effortlessly. Send transactional notifications, provide instant support, and resolve queries with AI-powered chatbots—all in one place!
Leverage Mcarbon APIs to seamlessly display products, send exclusive offers, update orders, and more—all through WhatsApp. Engage customers where they are most active and drive conversions effortlessly!
Automate the student onboarding process with easy-to-build chatbots, ensuring a seamless experience. Provide instant support and send real-time notifications to teachers, parents, and students—all in one place.
Streamline processes by scheduling appointments, sending medication reminders, and providing aftercare instructions—all through WhatsApp. Improve patient engagement and ensure seamless healthcare communication.
Make ordering seamless by turning WhatsApp into your restaurant’s menu, allowing customers to browse, place orders, and make payments—all in one chat. Boost engagement with personalized promotions and gather valuable customer reviews effortlessly.
Effortlessly resolve customer queries and drive sales with a multi-agent CRM login. Automate booking notifications via API, provide real-time support, and collect customer reviews for enhanced engagement.
Understanding Free Entry Point Conversations on WhatsApp 📲✨
When a conversation starts from a Facebook or Instagram ad that clicks to WhatsApp or a Facebook Page CTA, it is free for the first three days. However, this applies only to the first user-initiated conversation—any follow-up conversations will be charged.
💡 Key Points:
✅ The first conversation from a free entry point is free of charge.
✅ Standard ad costs still apply—while the conversation is free, the Facebook or Instagram ad itself is not.
✅ Twilio per-message fees still apply outside of WhatsApp’s free window.
The 24-hour conversation window starts when a user sends the first message to your business. During this period, you can freely respond without incurring additional charges. After 24 hours, any further messages require a paid template message to restart the conversation.
WhatsApp automatically categorizes your templates into one of its conversation types—Marketing, Utility, or Authentication—based on content and intent. You can check the assigned category within your WhatsApp Business Manager or messaging provider’s dashboard.
When submitting a WhatsApp template for approval via the Twilio Console, you’ll be asked to select a category (Marketing, Utility, or Authentication). You can either:
✔ Allow WhatsApp to override your selection and approve the template accordingly.
❌ Opt for rejection if the selected category doesn’t match WhatsApp’s classification.
Twilio’s system will notify you if your selection is accepted or rejected and display the final category assigned by WhatsApp. Additionally, all templates created before June 1, 2023, have been automatically reclassified by Meta’s machine learning classifier under the new category-based pricing model.
