Unlock seamless, scalable WhatsApp broadcasting and reach your customers with the right message at the right time.
Create engaging campaigns with promotions, offers, coupon codes, carousels, product messages, and more—all through official WhatsApp channels.
Turn conversations into action with eye-catching Call-to-Action buttons and Quick Replies that make it easier for customers to respond and convert.
Plan ahead and stay consistent. Schedule your broadcasts up to 2 months in advance and automate your campaign calendar with ease.
Turn Facebook & Instagram Ads into WhatsApp Conversations—and turn conversations into customers.
Launch AI-powered Click-to-WhatsApp campaigns that connect your ads directly with WhatsApp, helping you generate more qualified leads and drive higher conversions.
With intelligent lead management, AI-powered automation, Conversions API, smart lead segmentation, and automated chatbot flows, you can streamline the entire journey—from first click to final conversion. Advertise smarter. Engage instantly. Convert more with WhatsApp.
Capture leads and collect valuable customer information—directly within WhatsApp chats.
Make data collection simple and conversational with WhatsApp Forms. From lead generation and customer feedback to surveys and user insights, gather the information you need without taking customers away from WhatsApp. Ask. Capture. Understand. Convert—all within WhatsApp.
Make payments simple, seamless, and convenient—right within the WhatsApp customer journey.
Enable customers to complete transactions using WhatsApp Pay and popular payment gateways like Razorpay, PayU, and more. Reduce friction, accelerate checkouts, and turn more conversations into successful sales.
Mcarbon empowers businesses with an all-in-one WhatsApp Marketing Platform to broadcast and automate messages, run Click-to-WhatsApp Ads, build AI-powered chatbots, showcase product catalogues, enable multi-agent live chat support, collect payments directly on WhatsApp, and much more.
Turn WhatsApp conversations into meaningful engagement, leads, and sales with Mcarbon.
The 24-hour conversation window starts when a user sends the first message to your business. During this period, you can freely respond without incurring additional charges. After 24 hours, any further messages require a paid template message to restart the conversation.
WhatsApp automatically categorizes your templates into one of its conversation types—Marketing, Utility, or Authentication—based on content and intent. You can check the assigned category within your WhatsApp Business Manager or messaging provider’s dashboard.
When submitting a WhatsApp template for approval via the Mcarbon Console, you’ll be asked to select a category (Marketing, Utility, or Authentication). You can either:
✔ Allow WhatsApp to override your selection and approve the template accordingly.
❌ Opt for rejection if the selected category doesn’t match WhatsApp’s classification.
Twilio’s system will notify you if your selection is accepted or rejected and display the final category assigned by WhatsApp. Additionally, all templates created before June 1, 2023, have been automatically reclassified by Meta’s machine learning classifier under the new category-based pricing model.
