Mobile Marketing Solution Products

1. Campaign Manager Plus:

mCarbon’s Campaign Manager Plus solution is a multi-channel mobile engagement platform for Telcos and Enterprises. The platform enables Mobile Operators as well as Enterprises to engage with their customers through highly interactive campaigns.

Driven by an interactive GUI, the platform provides an easy to use interface to create and manage intelligent campaigns with complex business flows and customer interactions. Intelligent reporting provides insight on campaign effectiveness and data. The platform supports multiple engagement channels like SMS, USSD and Voice (OBD and IBD) as well as web and app.

The solution is called Campaign Manager Plus because it offers much more compared to a Traditional Campaign Manager. It is a 360-degree solution that is literally capable of managing the entire lifecycle of the subscriber on individual basis right from analyzing subscriber behavior, subscriber segmentation to define target subscribers for offering. This platform offering is indeed a boon for Telcos who are currently struggling to cling onto their subscribers. The solution is user-friendly, contextual, analytical, easy to use and reliable. It is real time individual lifetime customer solution with total control, helping the operator to retain the customer and helps in decision making.

Key Features:

Comprehensive Campaign Creation/ Management Functionality
One to one marketing as opposed to bulk targeting
Contextual Communication Approach
Highly Analytical Driven Approach
Omni channel communication
Real Time targeting
Predictive Capabilities
Loyalty Management
Gamification for the purpose of engagement

2. CLM :

We, at mCarbon use our expertise to deliver complete end-to-end marketing and business solutions that help Telcos optimize their operations, increase efficiency thereby resulting in high-speed growth and profit maximization

Customer Lifecycle Management or CLM is defined as the measurement of progression a customer goes through during the buying lifecycle; which consists of multiple stages including awareness, consideration, purchasing, and usage – ultimately leading to maintaining customer loyalty to a product or service

mCarbon’s i-CLM solution is a 360-degree solution that manages the entire lifecycle of the subscriber on individual basis right from analysing subscriber behaviour, subscriber segmentation to defining target subscribers for offering. The solution is user-friendly, contextual, analytical, easy to use and reliable. It is real time individual lifetime customer solution with total control, helping the operator to retain the customer and helps in decision making.

Customer Lifecycle Management or CLM is defined as the measurement of progression a customer goes through during the buying lifecycle; which consists of multiple stages including awareness, consideration, purchasing, and usage – ultimately leading to maintaining customer loyalty to a product or service

mCarbon’s i-CLM solution is a 360-degree solution that manages the entire lifecycle of the subscriber on individual basis right from analysing subscriber behaviour, subscriber segmentation to defining target subscribers for offering. The solution is user-friendly, contextual, analytical, easy to use and reliable. It is real time individual lifetime customer solution with total control, helping the operator to retain the customer and helps in decision making.

Why does your business need Campaign Management System?

Campaign Management System is the fast, cost-effective and reliable means of creating promotional campaigns and managing them. With simple Graphical User Interface to set the rules of the promotion, the impact and reach of the system is unprecedented. It has the ability to monitor millions of transactions and disperse rewards to thousands of resellers in real time.

Key Features:

Real time Targeting: mCarbon i-CLM is designed for real-time engagement. CLM help marketers to target subscriber with contextually relevant, timely and location specific marketing offers, enables marketers to maximize their efforts.

Omni Channel Communication: CLM exploit a range of mobile-specific tactics, including mobile websites, mobile applications, messaging, push notifications, in-app and off websites, location-triggered interactions & social footprints.

Predictive Capabilities: CLM boasts off a number of baseline AI/ML techniques, such as providing predictive assessments for how new customers may progress in the relationship with a brand over time, which suggest operator the Next Best Action for its customer.

Loyalty management: Loyalty is CLM key strength. mCarbon’s CLM platform helps marketers manage a variety of loyalty tiers, engagement rules, promo codes and offers. The approach of using customer loyalty matrix into campaigning give i-CLM a lead to others.

Combating customer churn with AI/ML: AI is used to enhance the platform’s segmentation and personalization capabilities. Marketers can add the churn-propensity score as a discrete criterion to existing targeting criteria coming from other data sources the customer is utilizing.

Real time Reporting: Easy & Realtime dashboards with historical summary on a click of a button for all key reports related to campaign performance like takers report, channel wise delivery report, campaign ROI report, TG CG report etc.

3. Signature Platform:

Telemarketing is a method of direct marketing in which a salesperson or an enterprise solicits prospective customers to buy products or services. Telemarketing can be a particularly valuable tool for small businesses, in that it saves time and money as compared to personal selling but offers many of the same benefits in terms of direct contact with customers. Telemarketing can be inbound or outbound. Inbound telemarketing consists of handling incoming telephone calls—often generated by broadcast advertising, direct mail, or catalogs—and taking orders for a wide range of products. Outbound telemarketing on the other hand is aimed directly at the end consumer. Businesses and Enterprises push Out Bound Dialers (OBDs) and Text Messages to shortlisted base with an intention of putting across their product or service-related information and generate leads.

Although Outbound Telemarketing is a real boon for enterprises, it also has its fair share of limitations. The landline or mobile numbers used by enterprises for pushing OBDs and text messages to potential customers most of the times are not present in user’s address book. Most of the users don’t pick calls or don’t bother to read messages from unknown numbers. Few users who do pick the calls, at times mark the number as SPAM if they don’t find the offering relevant enough. Once a number gets marked as SPAM, it universally gets labelled as Spam because of apps like True Caller which nowadays is being used by many users. Once a number gets labelled as SPAM, the propensity of users picking calls from such numbers gets further reduced. mCarbon’s Signature Solution can improve the efficacy of Outbound Telemarketing and can help enterprises and businesses to reach potential customer in a more effective manner thus ensuring better returns.

Key Features:

Number Masking

With Signature Solution, the enterprises can mask the number/ cli. The normal 10-digit number gets replaced with more eye-catching names.

Teaser message defines the purpose

The enterprises also get an option to attach a teaser text to the OBD call that will appear in the form of a flash message when the call will land on the user handset. The teaser text that accompanies the OBD call adds a sense of purpose and gives the end user some idea about the purpose of the call even before the call land on the user handset.

GUI Driven Solution

The most significant feature of the product is that it places the control in the hands of the enterprises. The enterprises can skin the pri number used for pushing OBDs or messages as per their discretion.