DMI Finance is a leading digital lender and NBFC, serving millions of customers across India with personal, MSME, and consumption loans. ZestMoney, a prominent fintech, specializes in embedded credit and BNPL (Buy Now, Pay Later) solutions. Both brands rely on rapid, personalized outreach to drive loan disbursals, collections, and customer engagement in a highly competitive market.
DMI Finance and Zest Money aimed to:
1. Expand Campaign Reach: Engage diverse borrower segments across urban and
rural India.
2. Boost Response Rates: Improve click-throughs and repayment actions through
personalized communication.
3. Optimize Operational Efficiency: Automate manual campaign execution to reduce
turnaround time and cost per contact.
Solution
With Progate (powered by Mcarbon), the teams implemented an integrated, automated
communication strategy spanning:
● Used for real-time loan disbursal alerts, EMI reminders, and high-conversion promotional nudges.
● Rich media and secure messaging help streamline borrower communication and drive conversions.
● Delivered visually rich campaigns on new credit products, repayment plans, and customer onboarding.
● Interactive features and dynamic content boost campaign effectiveness and lead generation.
● Guaranteed delivery of mission-critical alerts, OTPs, and fallback messaging in low-connectivity zones.
● Trusted by borrowers for timely and reliable service notifications.
● Lifecycle-based segmentation to serve the right message at the right time (e.g., payment reminders for overdue vs. current borrowers).
● Trigger-based automation to reduce delay in follow-ups and enable self-service journeys.
● A unified dashboard to track campaign success across DMI and ZestMoney tags.
● Live reporting of opens, clicks, repayments.
● Accelerated Collections: Automated, timely reminders and interactive payment journeys have reduced collection cycles and improved recovery rates.
● Increased Campaign ROI: Multichannel orchestration and real-time analytics have maximized the impact of every outreach, driving higher conversions and lower costs.
● Enhanced Customer Experience: Communication in preferred channels and languages has built trust and improved borrower satisfaction.
● Scalable Growth: Progate’s platform empowers internal teams to launch, monitor, and optimize campaigns at scale—fueling rapid expansion without additional manpower.
