How Quid Boosted Customer Reach and ROI

About brand

Quid is a fintech platform simplifying access to credit and financial products for individuals and NBFCs. It delivers a seamless, transparent, and personalized experience while enabling high-intent engagement. Positioned as a unified hub for financial solutions,

Quid drives strong revenue outcomes for its partners by streamlining the lending ecosystem and enhancing user trust.

“Progate has fundamentally elevated our customer engagement strategy. Its multichannel campaign engine allows us to run cohesive, personalized outreach across WhatsApp, RCS, SMS—backed by real-time insights. This has translated into stronger brand recall, faster conversions, and a marked uplift in ROI. The platform’s automation and analytics capabilities have streamlined our marketing operations, making Progate a critical enabler of our growth and scale.”

Senior Data Analyst

QuidMoney

4X

Higher Engagement via RCS & WhatsApp

22%

Improvement in ROI Within Two Quarters

30%

Reduction in Customer Acquisition Cost

Objectives:

QuidMoney set out to leverage omnichannel engagement to:
● Reach: Expand visibility and access across all borrower segments, including underpenetrated markets.
● Resonate: Deliver highly personalized, contextual messages tailored to each borrower’s lifecycle and product needs.
● Retain: Drive higher engagement and loyalty with timely, relevant communication and automated follow-ups.

Solution
To accomplish these goals, QuidMoney partnered with Mcarbon and adopted Progate’s Multi-Channel Campaign Engine, implementing a comprehensive communication strategy:

Step 01

● QuidMoney uses WhatsApp to send instant, interactive loan updates and
personalized promotional offers, ensuring high engagement and customer trust.
● Rich media and secure messaging help streamline borrower communication and
drive conversions.

Business WhatApp

Step 02

RCS

● QuidMoney leverages RCS for visually rich, branded promotional campaigns that capture borrower attention.

● Interactive features and dynamic content boost campaign effectiveness and lead generation.

Rich Communication Services

Step 03

SMS

● SMS is QuidMoney’s channel for delivering OTPs and critical account alerts, ensuring universal reach and fast, secure authentication.
● Trusted by borrowers for timely and reliable service notifications.

Short Message Service

Real-Time Analytics & Segmentation

● Unified dashboard for tracking campaign performance and real-time insights.
● Dynamic segmentation to optimize messaging for different borrower cohorts.

Automated Smart Flows

● Automated responses and reminders tailored to each product (loans, credit cards,etc.).
● Smart templates and flows to accelerate re-engagement with dormant users.

Observed & Industry-Based Impact

Metric

Open Rates

Engagement

Customer Acquisition Cost (CAC)

ROI

Re-engagement

Result/Improvement

35–45% increase with verified SMS.

4X lift via RCS and WhatsApp over SMS

20–30% reduction via retargeted journeys

22% improvement in first 2 quarters

Faster, through automation and segmentation

In Summary

By integrating with Progate, Quid Innovations Private Limited significantly amplified the efficiency and effectiveness of its promotional campaigns. The multi-channel communication stack not only increased customer visibility and engagement, but also drove measurable business outcomes—making Progate a vital component in Quid Innovations Private Limited growth marketing toolkit.